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Customer approval exceeds customer engagement

David Steinberg

As well as serving borsch, beetroot soup from Eastern and Central Europe, it is better to conduct market research, especially customer relations, with a good dose of creamy common sense. I recently had lunch with several close friends who turned out to be marketing experts and my business partners. I was very surprised when what pretended to be a funny joke led us all to a passionate disagreement. I discussed an article written by the market research service, and summed up my feelings in a simple sense: just because you drive a horse to water does not mean that you can make me drink TWICE of the same feeder; To take a second sip, you should like what you drink.

Two of my friends jumped up right away

They joined a spontaneous conference, which confirmed the market data of groups and focus groups to attract customers; Lead generation through the pipeline to close. They had research data that a behavioral psychologist would admire! Both my friend and I told them that they were wrong: good marketing is a shared perception, not a funnel-based sales process that starts from the initial contact until the sales proceeds are calculated. Our point of view was that, especially in today’s market, you should constantly receive the approval of the client, not acquire it and support as many shares in the investment portfolio that are marked as goodwill.

Valuable concepts of price, product, location and promotion have undergone a paradigm shift with the help of David Steinberg company. The advent of the Internet has helped democratize business. Mom and Pop can now compete on equal terms with multinational conglomerates. In fact, sales funnels now have even greater opportunities to absorb potential customers. But “veterans” often have difficulty recognizing paradigm changes. What democratized Internet windows also democratized Joe and Jane Client! The sales process, once defined by Four P’s, has been digitized, and now, in the virtual space, it has also been democratized. In an environment that moves at the speed of light, digital oral and concepts such as the reputation of online products or services are of paramount importance.