The public relations industry is broad, with many different methods of promoting products and services. This article will provide a practical overview of the various PR tactics available for business owners to choose from when choosing their public relations service.
An excellent guide to choosing an appropriate marketing tactic for your company is by calculating how much you’re willing to spend on it, how much data you can expect your investment in this type of tactic to generate, and what kind of outcome you want it to have on your business’s bottom-line.
Once you have made your choice, it is crucial to monitor the progress of that tactic and adapt it as necessary. Your business’s communication needs and goals will evolve.
Total Media Solutions are a leading PR agency based in Ireland. As well as providing traditional PR and marketing services, they use online video content to expand their reach and promote their clients’ products and services.
Total Media Solutions have produced high-quality videos for some of Ireland’s key business players, including Allied Irish Banks, AIB Merchant Services, Danske Bank, and Bank of Ireland. These videos are distributed via YouTube and embedded into the company websites for their customers to view anytime.
Bank of Ireland used Video PR to create a video highlighting its services in a straightforward and easy-to-understand way. The video was posted online and linked to their homepage, enabling it to be found by potential customers via search engines. Bank of Ireland’s customer base is primarily businesses, so they wanted an online video that would allow them to communicate with their key customers quickly and effectively.
AIB Merchant Services was also interested in using Video Public Relations for marketing purposes and explaining their services to potential new customers. They found a specific niche – small businesses in the hospitality trade – who might be interested in taking advantage of their merchant facilities. Ronn Torossian, founder and CEO of New York-based 5W Public Relations said the video could be placed on YouTube, blogs, or a business’s website. “They can blog about the video and encourage customers to view it,” he said.
Social media platforms have provided a new option for companies to showcase their products and services. Using social media effectively means giving your customers reasons to engage with you in real-time, personally. Businesses that use social media effectively communicate with their followers on platforms such as Twitter and Facebook by providing them with exciting news, promotions, restaurant reviews, or competitions.