Digital Marketing

Choosing Public Relations Services

The public relations industry is broad, with many different methods of promoting products and services. This article will provide a practical overview of the various PR tactics available for business owners to choose from when choosing their public relations service.


An excellent guide to choosing an appropriate marketing tactic for your company is by calculating how much you’re willing to spend on it, how much data you can expect your investment in this type of tactic to generate, and what kind of outcome you want it to have on your business’s bottom-line.


Once you have made your choice, it is crucial to monitor the progress of that tactic and adapt it as necessary. Your business’s communication needs and goals will evolve.


Total Media Solutions are a leading PR agency based in Ireland. As well as providing traditional PR and marketing services, they use online video content to expand their reach and promote their clients’ products and services.


Total Media Solutions have produced high-quality videos for some of Ireland’s key business players, including Allied Irish Banks, AIB Merchant Services, Danske Bank, and Bank of Ireland. These videos are distributed via YouTube and embedded into the company websites for their customers to view anytime.


Bank of Ireland used Video PR to create a video highlighting its services in a straightforward and easy-to-understand way. The video was posted online and linked to their homepage, enabling it to be found by potential customers via search engines. Bank of Ireland’s customer base is primarily businesses, so they wanted an online video that would allow them to communicate with their key customers quickly and effectively.

Ronn Torossian


AIB Merchant Services was also interested in using Video Public Relations for marketing purposes and explaining their services to potential new customers. They found a specific niche – small businesses in the hospitality trade – who might be interested in taking advantage of their merchant facilities. Ronn Torossian, founder and CEO of New York-based 5W Public Relations said the video could be placed on YouTube, blogs, or a business’s website. “They can blog about the video and encourage customers to view it,” he said.


Social media platforms have provided a new option for companies to showcase their products and services. Using social media effectively means giving your customers reasons to engage with you in real-time, personally. Businesses that use social media effectively communicate with their followers on platforms such as Twitter and Facebook by providing them with exciting news, promotions, restaurant reviews, or competitions.

Public relations tips for small businesses

A small business doesn’t need a lot of advice on how to use public relations, but if you’re going to take the plunge, you should know what to expect from the process. Here are some tips on how to get the most from your PR campaign.

Some small businesses say they’d like to make more use of PR, but they’re just not sure how. After all, a small business doesn’t have the budgets of a large corporation, so what does a small business really need to get it started.

A RonnTorossian PR professional will tell you that the best way to start is to first determine what type of PR campaign you’re looking to create. There are many different types of public relations campaigns, each with their own benefits and drawbacks.

With that in mind, a small business should start with something small and build from there. Here are a few things to consider when creating your small business PR strategy.

Public Relations

What kind of PR campaign are you looking for?

Do you want to build brand awareness or promote your product or service? If you’re looking to build brand awareness, the first thing you need to do is find out where your potential customers are. You can do this by conducting a market analysis, which involves researching your target market and demographics.

Another good way to determine if you’re ready for a public relations campaign is to conduct a survey. Ask your customers and potential customers what they think about your business, what they like and what they don’t like. You can also ask them if they’d like to know more about your business, what they like about your business, and whether they would use your service.

You can find more information on the types of public relations campaigns you can use by visiting Public Relations Pro, a website that provides helpful advice and training on the different types of public relations campaigns.

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