Biggest Mistake New Amazon Sellers Can’t Afford

The Benefits of Having Multiple Amazon Seller Accounts

Within Seller Central, Amazon has extremely explicit selling policies and discusses recommended practises and pitfalls to avoid for Amazon businesses. However, as a newcomer selling on Amazon, there are several faults you may do without recognising it. There is a lot of amazing language in those standards, and Amazon placed it there for a reason, everything that they do is motivated by the consumer experience. That said, the following are some of the most common preventable mistakes Amazon sellers make while setting up accounts with, selling on Amazon, and processing Amazon purchases.

Directing Amazon customers to your website

Several sellers have attempted to include a URL in their products or seller information. This is a breach of Amazon’s policies. Amazon is a shut ecosystem, which might limit retargeting and brand chances. Amazon’s marketplace style and popularity provide your business with a broad customer base, but at the cost of losing the opportunity to direct shoppers over to a seller website.

The Benefits of Having Multiple Amazon Seller Accounts

Inserting Promotional Text into Images

If you haven’t noticed, Amazon doesn’t care about any of your promotional or marketing materials that are anywhere near its marketplaces. Avoid any messaging or brand information that Amazon may deem inappropriate. Avoid any messaging that incorporates the words “Sale,” “Free Shipping,” or a similar promotional tone. In reality, having that sort of data in a picture is a bit wacky. Also, try

Shipping Delays

Customers generally like the simplicity of purchasing on Amazon, but they especially value Amazon’s low-cost, rapid delivery practises. Your rivals will provide quick and dependable shipment. Be truthful about your shipment dates, and think about what speed and shipment cost your shop can afford.

Declare your policies clearly and in numerous places. Reiterate policies politely in customer contacts, but keep in mind that shoppers are unlikely to have read your company policy or the description of the product for what they’ve purchased.